STUDIO WILL MAKE TITLES AVAILABLE TO LATINO AUDIENCES VIA PONGALO, LATIN EVERYWHERE’S GLOBAL STREAMING SERVICE
LOS ANGELES, CA (May 9, 2016) – Revolution Studios has acquired a stake in leading Latino digital entertainment company Latin Everywhere. The studio also announced it has licensed Spanish-dubbed versions of titles from its 120-film library for distribution through Latin Everywhere’s global OTT platform, Pongalo. Titles will include such worldwide hits as xXx, Maid in Manhattan and Black Hawk Down.
Already one of the world’s largest Latino digital-rights holders, Latin Everywhere’s library includes over 50,000 hours of film and television content anchored by award-winning telenovelas, including Juana la Virgen, the basis for the hit U.S. television series Jane the Virgin. Latin Everywhere will use Revolution’s strategic investment to expand its currently-free Pongalo OTT service by adding an upcoming subscription offering. Subscriptions will feature Pongalo’s most premium content, and will include the most popular titles from Revolution’s library.
“In our continued effort to seek innovative revenue opportunities for the expanding Revolution library, we are acutely aware of the importance of tapping into the world’s vast, tech-savvy Latino audiences,” said Revolution CEO Vince Totino. “Based on the value and enormous growth potential we see in the Pongalo platform’s ability to reach these audiences, we have decided to make a strategic investment in Latin Everywhere.”
“In addition to being the fastest-growing demographic group in the U.S., Latinos are also the biggest consumers of online entertainment and the most avid smartphone users,” added Revolution COO Scott Hemming. “We are extremely excited to be a part of a company devoted to bringing Latinos here and around the world a wide range of Internet and mobile entertainment content, including beloved films from the Revolution library.”
“We are thrilled Revolution has decided to invest financially in Latin Everywhere and license to us its library of award-winning and commercially successful feature films,” said Latin Everywhere Chairman Rich Hull and CEO Jorge Granier. “The inclusion of these popular titles will add tremendous value to the content we offer our users as we add a subscription component to Pongalo’s OTT platform.”
Pongalo began as a single YouTube channel, and is now the largest Latino-focused film and TV network on YouTube, surpassing 2 billion views last year, predominantly from mobile devices. Pongalo’s OTT platform, launched in beta last year as a free service, utilizes proprietary technology acquired from InMoo, which has allowed Pongalo to create an authentically Latino user experience for viewing film and TV shows.
