LOS ANGELES (April 25, 2016) – Revolution Studios has signed a multi-year deal with Visual Icon, the world’s leading clip-licensing agency. Under the agreement, Visual Icon will manage the licensing of excerpts, still photographs, characters, dialogue and other copyrighted materials related to Revolution properties for use in advertisements, documentaries, books, museum exhibits, films and television shows.
“The 120-film Revolution catalog contains a treasure trove of beloved pop-culture moments, offering unique opportunities for brands to connect emotionally with audiences,” said Revolution CEO Vince Totino. “We are pleased to partner with Visual Icon to identify and create licensing opportunities in both the U.S. and internationally.”
“Revolution continuously seeks innovative ways to generate revenue from its expanding library of films and TV series,” added Revolution COO Scott Hemming. “We recognize that there is significant value in making elements of our properties available to appropriate brands, ad agencies, publishers and other content creators.”
“Brands around the world know that one of the most effective ways to engage consumers is to tap into iconic moments from Hollywood films,” said Visual Icon President and CEO Brian Merriman. “Visual Icon actively presents our partners’ properties globally to ad agencies and brands that pay significant licensing fees and help to re-popularize the titles they incorporate into their creative content. The result is a win-win situation for the brand and the studio.”
El Segundo, California-based Visual Icon manages clip licensing for more than 25 movie libraries and works with hundreds of brands, agencies and media companies around the world to integrate film-related content into marketing campaigns, brand activations, museum exhibitions, journalistic outlets, print media and publications, television shows, feature films and documentaries. The company also identifies unauthorized use of intellectual property and negotiates licensing fees to protect its partners’ copyrights.
In addition to providing content creators with a fully-searchable website that showcases watermarked clips from the 1,000+ films in its massive, multi-studio catalog, Visual Icon also has an in-house branding team that creates ad, documentary, and television concepts for agencies, brands and channels worldwide.
About Revolution Studios
Revolution Studios, originally established by Joe Roth in 2000, was purchased in June 2014 through funds managed by affiliates of Fortress Investment Group, moving forward with Vince Totino as CEO and Scott Hemming as COO. Since its founding, Revolution Studios has created a library of 46 films, including the Academy Award®-winning Black Hawk Down, Maid in Manhattan, Anger Management, Daddy Day Care, America’s Sweethearts, xXx and White Chicks, which collectively earned more than $3.7 billion in box-office receipts. Most recently, Revolution has developed and produced multiple syndicated television series, including “Are We There Yet?” for TBS; “Anger Management,” starring Charlie Sheen, with Lionsgate for FX; and “Drew Carey’s Improv-A-Ganza” for GSN. In 2014 Revolution acquired the 64-title Morgan Creek International library, and in 2015, the eight-film Cold Spring Pictures Library among others, totaling 120 films to date in the Studio’s library.
About Visual Icon
Visual Icon is a licensing & branding agency specializing in licensing and the creative integration of iconic film and media content from more than 25 movie studio and television libraries. Studio partners include Miramax, Revolution Studios, Summit Entertainment, The GRAMMYs, Morgan Creek, GK Films, Bold Films, Voltage Pictures, Saban, Samuel Goldwyn Films, Recorded Picture Company, Woodfall Films, Constantin Film, Goldcrest Films and more. With the tagline “We License Hollywood,” the company actively markets and positions content from its studio partners for use in commercial campaigns, brand activations, documentaries, museums, books, television programs, feature films, and publications. The company also actively licenses filmatic elements into online and casino gaming. Since the company’s mission is to license clips, stills, character rights, scene re-creation rights, branding rights, and other ancillary rights on behalf of its studio partners, this laser focus makes Visual Icon an unparalleled market leader in providing brands, agencies and media clients the best iconic content to suit the unique creative needs of any given project.